Last update:
5 December 2025
di Elisa Branda
La Urban Decay Born To Run Palette It's the brand new makeup release designed with 21 eyeshadows and inspired by the theme of travel.
This magnificent Urban Decay's new release isn't just a collection of colors, it's a true celebration of freedom and adventure. Featuring 21 eye shadows enclosed in a single box, I believe that the brand has been able to create the solution Partner for those who love to travel without giving up on makeup impeccable on every occasion.
New Urban Decay Born To Run Palette
The idea behind the Born to run è absolutely brilliant.
The packaging is presented with a design thin and sturdy – perfect for packing – and immediately conjures up images of the most coveted destinations, from exotic adventures to total relaxation. The outside features evocative images of spectacular locations, but the real magic is inside:
- 21 Eyeshadows: A balanced mix of neutrals, pop shades and different finishes.
- Large Mirror: Essential for applying makeup in any condition, whether you're on a train or in a dimly lit hotel room.
I suggest you to look at this palette not only for its beauty, but also for its incredible practicality: it is designed to make the beauty case light, without sacrificing the possibility of creating looks ranging from quick day makeup to the most elegant smokey eye. intense and dramatic.
21 Shades: Neutrals, Pops and Metallics
The color range is the strong point of Born To Run, designed to adapt to every look, every season, and every destination. I found it extremely well balanced between matte, shimmer and metallic finishes.
Essential Neutrals and Transitional Colors
These eyeshadows are the heart of the palette and I believe they are essential for building any look, from the simplest to the most complex:
- Breakaway (warm ivory shimmer) and Stranded (pale pink micro shimmer): Great as highlights or a delicate base.
- Holdalls/Weekenders (matte neutral beige) and Reef (matte brown with micro-shimmer): Perfect for transitioning into the crease of the eye, creating dimension and depth.
- Good as Gone (dark brown micro shimmer) and Punk (matte reddish brown): Ideal for defining the lash line or creating warmer, earthier looks.
Bright and Pop Colors for a Unique Look
These are the colors that make the palette Born to run unique, allowing you to experiment with bolder looks:
- Still Shot (intense fishing) and Low (matte orange): Warm, bright and vibrant shades, perfect for summer or for an unexpected pop of color.
- Hell ride (dark matte fuchsia) and wildheart (shimmery fuchsia): If you love to dare, these two shades allow you to create fuchsia looks absolutely eye-catching.
- Radio (emerald green teal shimmer) and Big Sky (green frost shimmer): Gorgeous cool and intense shades, perfect for a pop in color or for dramatic looks.
The Brightest Metallics and Shimmers
The quality of Urban Decay shimmers is well known, and in this palette I think they gave their best:
- Accelerate (shimmer bronze), Ignite (rose gold shimmer) and Smog (dark bronze shimmer): Rich and luminous colours, perfect for evening looks and to add a touch of light straordinario in the center of the eyelid.
- Guilt Trip (purple shimmer) and Drift (pink shimmer gray): Cooler, more complex shades for a multi-dimensional effect.
- Double Life (metallic copper): Intense and vibrant, ideal for those looking for a warm and reflective metallic.
- Breakaway – warm ivory shimmer
- Stranded – pale pink with micro shimmer
- Blaze – bright peach with pink undertones
- Holdalls/Weekenders – matte neutral beige
- Still Shot - intense fishing
- Reef – matte brown with glitter micro-flecks
- Good as Gone – dark brown with micro shimmer
- Hell ride – matte dark fuchsia
- Low – matte orange
- Accelerate – shimmer bronze
- Guilt Trip – purple shimmer
- Ignite – rose gold shimmer
- Smog – dark bronze shimmer
- Wanderlust – shimmery green with gold flecks
- wildheart – bright shimmer fuchsia
- Punk – matte reddish brown
- Double Life – metallic copper
- Jet – black with purple shimmer
- Drift – pink shimmer grey
- Radio – emerald green teal shimmer
- Big Sky – frost green shimmer
Swatches Palette Urban Decay Born To Run

Why I Think Born To Run Is the Perfect Palette for Every Trip
The real strength of Born To Run is its extreme versatilityI suggest you consider this your only palette to pack, because:
- Covers All Needs: With such a wide selection, you have colors to use as eyeliner (with Jet o Good as Gone), as an illuminant (with Breakaway), and for every look, from minimalist to festival-ready.
- Easy Transitions: The presence of transition neutral opaques (Weekender, Riff, Punk) allows you to perfectly blend the brightest or darkest colors, ensuring a result always professional.
- Convenient Size: Despite the 21 eyeshadows, the dimensions remain compact, making it a travel companion. Partner for those who want to travel light but without compromises.
Look Ideas and Usage Tips to Make the Most of Your Palette
Here are some tips I give you to make the most of the color range of this palette:
- Quick Day Look (Warm Tones): Usa Holdalls/Weekenders as a transition color. Apply Blaze on the mobile eyelid and slightly define the outer corner with Reef.
- Intense Smokey Eye (Cool Shades): Usa Jet (black shimmer purple) to intensify the outer corner and lower lash line. On the mobile eyelid apply Radio o Drift for a touch of smoky light and dramatic.
- Pop Summer Look: Apply Low all over the lid for a vibrant monochromatic look and add a highlight Breakaway in the inner corner.
Urban Decay Born to Run Palette Release Date and Price
BUY HERE: NOTE, LOOKFANTASTIC
INTERNATIONAL SHOP: low
The new Urban Decay Born To Run palette will be available internationally starting this month July 2018.
In Italy it is possible to buy it on Sephora at a price of €51,00.
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