Last update:
11 March 2026
di Elisa Branda
Il makeup it can be technique, elegance, precision… but it can also be play, memories, creativity and absolute freedom to experimentAnd it is precisely from this idea that PlayTime Lipstick, the new collection signed Snow Cosmetics which invites you to rediscover the more fun and spontaneous side of makeup.
Inspired by the carefree afternoons of childhood, among colors, notebooks and small moments of daily happiness, PlayTime is a collection designed for play with your lips, mix shades, blend contours and create a different look every day.
The heart of the collection is enclosed in a cute school-style pencil case, just like the ones that kept colored pencils. Inside we find five lipstick pencils with a light and long-lasting texture plus one transparent blending brush, a tool designed to amplify creative possibilities and allow you to create blending effects and color gradients.
The result? A collection that makes makeup more spontaneous, more creative and above all more fun.
PlayTime Lipstick: Lightweight and Buildable Pencil Lipsticks
Lipstick pencils PlayTime Lipstick They have been designed to offer a perfect balance between comfort, colour and versatility.
Their formulation is light but pigmented, which adheres well to the lips without feeling heavy. The finish is soft and buildable, ideal for both a natural look and a more intense and defined result.
The pencil shape also allows you to apply the product with great precision, defining the contour of the lips and filling them with ease. But the real peculiarity of the collection is the possibility of mix all the shades together, creating ever new combinations.
Thanks to Transparent blending pencil, it is possible to blend the edges, soften the color or create real degradé effects.
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A Collection That Smells of Happy Memories
One of the most original elements of the PlayTime Collection is the sensorial aspect.
Each color is in fact accompanied by a different fragrance, designed to evoke happy moments of childhood: snacks, games, sweets and small everyday memories.
Among the aromatic notes we find:
- fruit juice
- bread and chocolate
- licorice
- soap bubbles
- gelato
- bubblegum
A detail that makes the user experience even more playful and nostalgic.
The Colors of the PlayTime Lipstick Collection
The color range is designed to offer versatile shades, easy to wear but also perfect for combining with each other.
Folder
A shade intense mauve-hazelnut, an elegant nude with personality. It's the perfect color for those who love neutral shades but still want a lipstick that stands out.
Its warm shade makes it ideal for sophisticated everyday looks.
Perfume: licorice rolls.
merindine
Un warm pink nude, soft and slightly desaturated. It is probably the most delicate shade in the collection, perfect for a natural and luminous makeup look.
The color recalls naturally red lips and easily matches any makeup look.
Perfume: bread and chocolate.
Little Gardens
Un light pink bud, with a warm/neutral undertone that gives immediate freshness to the face.
It is a romantic and luminous shade, ideal for those who love delicate and sophisticated rosés.
Perfume: soap bubbles.
Nursery rhyme
A red hot and lively lobster, bright and full of energy.
Perfect for those who love bright reds that immediately attract attention and give character to the look.
Perfume: strawberry bubblegum.
Swing
A red intense jam, slightly colder than Filastrocca.
It's a deep, sophisticated shade that gives lips a full, seductive effect.
Perfume: peach juice.
Smudge
Alongside the five lipsticks we find Smudge, the transparent pencil designed to expand the creative possibilities of the collection.
This product can be used for:
- blend the colors together
- create color gradients
- soften the edges
- prevent smudging
- improve application accuracy
It's the ideal tool for those who love to experiment with lip makeup.
Perfume: vanilla ice cream.
Swatches Neve Cosmetics PlayTime Lipstick
Let's discover together the swatches of the Neve Cosmetics PlayTime Lipstick pencils.
Colors already seen?
Looking more closely at the swatches and comparing them with those of other lip pencils from the Neve Cosmetics brand, an interesting detail emerges that is worth exploring further.
A blog reader, my dear Veronica whom I thank from the bottom of my heart, he pointed me to a video showing some shades of the collection Play time They are compared with pencils already present in the permanent range. Incidentally, it's actually a video by Neve Cosmetics itself... Looking at the swatches side by side, you can actually see how some colors look very similar to familiar shades.
For example:
- Nursery rhyme it reminds me very closely Flashback, with a bright warm red that appears almost overlapping on the skin.
- Folder bears a great resemblance to Mandrake o Immortal, especially in the depth of color and the pinkish-brown undertone.
- Little Gardens recalls pinkish nude tones like Psyche o Cappuccino, with rather subtle differences.
- merindine It seems to get very close to Marmot or other hot nudes from the line.
- Swing, the bright fuchsia of the collection, recalls shades already seen such as Motion.
For those who already own several of the brand's lip pencils, this observation can be useful in deciding whether to purchase the entire collection or choose only the shades that represent a real novelty in their beauty case.
PlayTime: Lips to Mix and Experiment with
One of the most interesting aspects of the PlayTime collection is the creative freedom that offers.
Each color can be:
- used alone
- superimposed on others
- blended with the Sfumino
- combined to create ombré effects
This makes the collection extremely versatile, perfect for both everyday looks and more artistic makeup looks.
Limited Edition Pencil Case
PlayTime Lipstick Pencils Will Debut the 10 March and will be available both individually that within a limited edition kit in case.
The packaging deliberately recalls school aesthetics, transforming makeup into a small return to childhood, when colors were tools of play and creativity.
PlayTime Lipstick: When Makeup Becomes Fun
With PlayTime, Snow Cosmetics celebrates the more playful side of beauty.
It's not just a lipstick collection, but an invitation to experiment, mix, create and have fun, just like when you colored in your notebooks with your favorite pencils.
Because sometimes the secret to perfect makeup is simply... remember to play with colors.
Where to buy
BUY HERE: SNOW COSMETICS, AMAZON, DOUGLAS, PINALLI
⭐ My Exclusive Discount for You! ⭐ As a reader of Nuvole di Bellezza You have an extra advantage! You can add an additional 10% discount. purchasing on the official website here entering my code ELISA10 at checkout. Take advantage of this opportunity to make your Christmas even more sparkling!
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