In the panorama of iconic and accessible lip glosses, Rimmel Oh My Gloss has been one of the most loved and recognizable products of the English brand for years. The shade 260 My Eternity It perfectly represents the spirit of the line: elegant, versatile and designed to enhance the lips without excess. A gloss that promises intense shine, long-lasting comfort and a natural plumping effect, maintaining a middle market price within everyone's reach.

Rimmel Oh My Gloss glosses: iconic shine and everyday comfort
Lip glosses Oh My Gloss by Rimmel They have earned a special place over time thanks to their ability to unite intense shine, comfort and ease of use in a single, accessible product. This line is designed for those who love luminous, well-groomed lips but don't want to give up the lightweight feel of a formula that's easy to apply, without weighing them down or feeling sticky. Created over 10 years ago (in fact, I've been using them since 2015), these glosses have never gone out of production thanks to their effectiveness and beauty.
Characterized by creamy and enveloping textureOh My Gloss glosses give lips a smooth and plump effect, enhancing their shape with a mirrored yet elegant shine. The formula, enriched with nourishing oils and vitamin E, is designed to offer long-lasting comfort and a sensation of hydration that accompanies the lips throughout the day, making them ideal for everyday use.
The wide and well-balanced color range, from delicate nudes to more vibrant and sensual shades, makes it easy to find the perfect color for every style and occasion. From minimal and fresh looks to more intense makeup looks, Oh My Gloss glosses are versatile, becoming a true beauty ally to always keep on hand.

Rimmel Oh My Gloss 260 My Eternity Review
The tone 260 My Eternity: a sophisticated and modern pink nude
The color My Eternity it is placed in the family of pink nudes with a warm hint, an extremely wearable shade that suits a variety of skin tones. It's not your typical dull nude: on the lips, it appears luminous and vibrant, with a subtle pink hue that instantly refreshes the complexion.
It's an ideal nuance:
- for daily makeup
- to balance a make-up intense eyes
- for those who love well-groomed but not too visible lips
Worn alone, it gives a “healthy and smooth lips” effect, while over a nude or pink lip pencil it adds three-dimensionality and a professional finish.
The plus of these glosses is that they really add color; they don't have that semi-transparent effect that makes them all the same, but each one has its own personality. Over the years, I've tried different colors, and I have to say, each one is different from the next.
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Texture and feel on the lips
One of the strengths of Rimmel Oh My Gloss is undoubtedly the textureThe product has a consistency creamy but light, which spreads easily thanks to the flocked applicator, naturally following the shape of the lips.
Once applied:
- it doesn't feel sticky
- does not create buildup in the corners
- it doesn't "run smoothly" over time
The sensation is that of lips nourished and smoothed, with comfort that lasts for hours. Even those who usually avoid glosses for fear of the sticky effect might change their minds with this formula. The presence of theArgan oil and Olive You can feel it because the gloss is particularly nourishing, just ideal for my dry lips. Compared to similar products, I noticed that it acts like a treatment lip balm, effectively becoming a hybrid cosmetic.

Effect on the lips: volume, light and definition
Rimmel promises a natural volumizing effect, and in the case of My Eternity the result is very balanced. It is not an aggressive plumping gloss, but an optical effect given by the uniform gloss and with a smoothing formula.
The lips appear:
- fuller
- smoother
- visibly hydrated
Micro-wrinkles are visually attenuated, making the product also suitable for lips no longer very young, which benefit from elastic and luminous textures.

Formula: nourishing and comfortable
The formula of Oh My Gloss is enriched with argan oil and olive oil, known for their emollient and nourishing properties. To these is added the Vitamin E, an active antioxidant that helps protect and keep the labial mucosa soft.
This mix of ingredients makes the gloss:
- suitable for everyday use
- comfortable even on dry lips
- ideal in cold or windy periods
It's not a lip treatment, but it does a great job. hydration + protection during the day.
Ingredients – Inci: POLYBUTENE, HYDROGENATED POLYISOBUTENE, PARAFFINUM LIQUIDUM/MINERAL OIL/HUILE MINERALE, ETHYLHEXYL PALMITATE, LANOLIN OIL, ETHYLENE/PROPYLENE/STYRENE COPOLYMER, CALCIUM ALUMINUM BOROSILICATE, ETHYLHEXYL METHOXYCINNAMATE, POLYETHYLENE, SYNTHETIC FLUORPHLOGOPITE, PHENOXYETHANOL, SILICA, TOCOPHERYL ACETATE, BUTYLENE/ETHYLENE/STYRENE COPOLYMER, BUTYL METHOXYDIBENZOYLMETHANE, CALCIUM SODIUM BOROSILICATE, ARGANIA SPINOSA KERNEL OIL, METHYLPARABEN, PARFUM/FRAGRANCE, PROPYLPARABEN, ETHYLPARABEN, LINALOOL, TIN OXIDE, BHT, HYDROXYCITRONELLAL, HEXYL CINNAMAL, [May Contain/Peut Contenir/+/-:MICA, TITANIUM DIOXIDE (CI 77891), D&C RED NO. 27 ALUMINUM LAKE (CI 45410), IRON OXIDES (CI 77491, CI 77492, CI 77499),FD&C YELLOW NO. 5 ALUMINUM LAKE (CI 19140), D&C RED NO. 7 CALICIUM LAKE (CI 15850), D&C RED NO. 6 BARIUM LAKE (CI 15850), D&C RED NO. 33 ALUMINUM LAKE (CI 17200), FD&C BLUE NO. 1 ALUMINUM LAKE (CI 42090), FD&C YELLOW NO. 6 ALUMINUM LAKE (CI 15985), CARMINE (CI 75470)]

Application: simple and modular
The application is intuitive and fast. Just spread a thin layer from the center outwards To achieve a uniform and natural finish. For a fuller and brighter effect, you can apply a second coat only to the center of the lips, without weighing down the contour.
The applicator allows for good control of the product and makes the gloss perfect for:
- quick touch-ups
- on-the-go application
- use over lipsticks or pencils

Durability and performance over time
For a gloss, the the condition is more than satisfactoryRimmel claims up to 6 hours and, in practice, the product lasts:
- shine for several hours
- constant comfort
- a light hydrating effect even when shine fades
Obviously it won't resist large meals, but it can be easily reapplied without creating thickness or residue.


Packaging and format
The packaging is the classic and recognizable one of the Oh My Gloss line: a transparent tube that lets you see the color, a black cap and a flocked applicator. The format 6,5 ml It is generous for a gloss and guarantees long-lasting wear even with frequent use.
Who is Rimmel Oh My Gloss 260 My Eternity recommended for?
This gloss is particularly suitable for:
- those who love natural and luminous looks
- those looking for a comfortable, non-sticky gloss
- who wants a versatile nude for every occasion
- who wants a product that is easy to use even without a mirror
Less suitable, however, for those looking for a very covering color or an extremely long-lasting effect.
Final houghts
Rimmel Oh My Gloss 260 My Eternity It's a lip gloss that manages to combine aesthetics, comfort and practicalityIt doesn't promise miracles, but it keeps all its promises: luminous, nourished and naturally enhanced lips.
A reliable gloss, elegant in its simplicity, perfect for keeping in your bag and using at any time of day. A true beauty case essential, especially for those who love fresh, polished makeup without the fuss.
Where to buy
BUY HERE: NOTE
The tube is generous, holding 6,5 ml. The price is around €6,30, but varies depending on the store you buy it from.
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I also have these glosses and they are fabulous, very pigmented and over the years they have always remained the same, scented and creamy. I love them!