Updated May 10, 2025 by Elisa Branda
If you love a radiant look and perfectly hydrated skin, get ready to fall in love with the new Natasha Denona Hy Gen Bronze Energizing & Hydrating Primer Serum. After the success of the first Hy-Gen, Natasha Denona gives us an irresistible summer version: a serum-primer with a tanned finish, which gives the skin a luminous and smooth effect, without weighing it down.
In this article I'll tell you everything you need to know about this must-have product: ingredients, texture, benefits and how to integrate it perfectly into your skincare and makeup routine.

Natasha Denona Hy Gen Bronze Energizing & Hydrating Primer Serum
If you are looking for a hydrating face primer that illuminates the skin and gives a natural glow effect, the new Natasha Denona Hy Gen Bronze Energizing & Hydrating Primer Serum could become your ally beauty e makeup of the summer. After the extraordinary success of the first Hy-Gen, Natasha Denona has launched a version bronze, designed to donate warmth, radiance and intense hydration in a single gesture.
Il Natasha Denona Hy Gen Bronze Primer It's more than just a primer: it's a real skin care which combines the benefits of a hydrating serum with the perfecting effect of a professional primer. Its innovative formula based on hyaluronic acid, microalgae and natural sugars gives up to 72 hours of hydration and a natural luminosity that adapts to every type of complexion, without greasing or weighing down.
In this article I will guide you to discover everything that makes the Natasha Denona Hy Gen Bronze Primer: come on main ingredients to effects on the skin, going through practical advice on how to integrate it into your skincare routines or in your everyday makeup. If you dream of radiant, fresh and naturally tanned skin, you've come to the right place.

What Makes Natasha Denona Hy Gen Bronze Unique
Hy Gen Bronze Primer Serum It's not your usual illuminating primer: it's a real multitasking skincare treatment. Its texture silky and light It instantly blends into the skin, leaving it hydrated, toned and with an irresistible touch of natural bronze color.
Let's see its main features in detail:
| Feature | Detail |
|---|---|
| Formula | Hydrating and energizing primer serum |
| Color | Universal Bronze Neutral |
| Finish | Radiant and natural glow |
| Texture | Ultra thin, second skin effect |
| Dermatological test | Yes |
| Skin types | Suitable for all skin types |
| Active principles | Microalgae, hyaluronic acid, natural sugars |
| Vegan, Cruelty Free | Yes |
| Without | Alcohol, silicones, talc, parabens |


Key ingredients for radiant skin
The secret of the success of this primer serum is in the innovative formula:
- Microalgae: balance excess sebum and strengthen skin barrier proteins by up to +164%.
- Hyaluronic Acid & Natural Sugars: offer rapid and intense hydration that lasts up to 72 hours.
- Reflective pearls: micro particles that give a uniform and natural light, without a glitter effect.
A treatment that combines hydration, protection and immediate beauty.

How to use Hy Gen Bronze in your skincare and makeup routine
Integrating it into your daily routine is very easy:
As a face serum:
After cleansing, apply 1-2 pumps to face and neck. Perfect alone on days when you just want a touch of natural glow.
As a face primer:
Use before foundation or BB cream for a radiant, long-lasting base. Smoothes skin and improves makeup wear.
As a glow booster:
Mix a few drops into your foundation for a buildable sun-kissed effect.
The real benefits
- Skin immediately more bright and compact.
- Natural tanned effect, without stains or orange effect.
- Visible hydration all day long.
- Also perfect for combination skin: it does not weigh down or make the T-zone shiny.
- The texture is so light that it feels like you're wearing nothing.

Who I recommend Natasha Denona Hy Gen Bronze to
This serum primer is perfect for:
- Who wants a natural summer look without having to use heavy bronzer or foundation.
- Who wants one hydrated and radiant base under the makeup.
- Who is looking for a product multitasking which combines skincare treatment and face primer.
- Those who have dry, normal or combination skin and want a hydration without shine.
Differences from other light primers
Compared to many other glow primers, the Hy Gen Bronze It stands out because:
- Does not leave skin oily or sticky.
- Donate a healthy complexion even without makeup.
- Contains real skincare ingredients, not just reflective pigments.
- È free of silicones, so it doesn't clog pores.
Also perfect for those who want a “no make-up make-up” look all summer long.
Natasha Denona Hy Gen Bronze Energizing & Hydrating Primer Serum Before and After Results


Price and where to buy it
BUY HERE: SEPHORA.IT
LOOKFANTASTIC.IT, CULTBEAUTY.CO.UK
SEPHORA.COM, SELFRIDGES, LOOKFANTASTIC.COM, BEAUTYLISH, CULTBEAUTY.COM, low, BEAUTYLISH
- Price: dollars 48.
- Available on:
- NatashaDenona.com (from May 8th)
- Sephora EU (from May 9th)
- Ulta Beauty and Sephora US (from May 13)
Final houghts
Il Natasha Denona Hy Gen Bronze Energizing & Hydrating Primer Serum It is the perfect product for those who want hydration, energy and brightness in one gesture. I recommend it to anyone who wants radiant skin all year round, with a natural finish that enhances beauty without filters.
If you want to give a boost of light and vitality to your face, you absolutely must try it!
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