Updated August 9, 2022 by Elisa Branda
Il Push Up Drama Mascara is the latest news from Maybelline designed for maximally volumized and lifted lashes.
Maybelline Mascara Push Up Drama
The new Maybelline mascara, thanks to the exclusive applicator, has been designed to give the eyelashes extreme volume and at the same time a curvature of up to 45°.
La formula of the product is rich and full-bodied, perfect for giving as a gift dramatic volume with few applications.
Volume lashes at 45°
Maybelline has always amazed us with innovative mascaras and with an incredible effect on the eyelashes. This time the innovation lies in the detail cup shape of the bristles. Thanks to the shape of the bristles and brush, the mascara lifts the lashes up to 45°, coating them with a rich formula for the volume of false eyelashes.
The cupped bristles tend to retain a good amount of product and distribute it immediately and uniformly upon first application; they also help to lift and make the eyelashes more curved.
Compared to all the other mascaras offered by Maybelline so far, Push Up Drama is the one that promises immediate volume, after just one or two applications.
How to apply Push Up Drama Mascara?
He answers this question Gracemarie Papaleo, Associate Vice President of Research and Innovation at Maybelline New York.
For optimal results I recommend applying mascara from the roots to the tips of the lashes, continuing until the desired amount of lift and volume is achieved. I also recommend starting the application starting from the base of the lashes, sliding upwards with a lifting action to push and lengthen the lashes. Use the applicator tip to reach the outer and inner corners. Rotate, if necessary, during application to spread the product evenly. For easier application, don't let the formula dry between the bristles.
Where to buy
Maybelline products, as well as the new Push Up Drama mascara, can be purchased starting since January 2016 in the brand's perfumeries as well as in stores such as Cad, Tigotà and Acqua e Sapone.
The full selling price will be € 9,99 but it won't be difficult to find it at a discount.
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