Last update:
8 July 2022
di Elisa Branda
Mr. Max Factor first introduced gloss to Hollywood way back in 1930. From then until today the brand has made great strides by offering increasingly high-performance products capable of satisfying all our needs.
Colour Elixir Square Gloss
12,00 €
The latest news is the Colour Elixir Square Gloss, a cross between a gloss and a hydrating balm for colored and very soft lips. These new glosses have a very particular formulation that makes them particularly smoothing, luminous with micro reflective specks and soft for an ultra-hydrating effect.
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| above 20 Glowing Peach – below 10 Pristine Nude |
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| top 65 Lustrous Plum – bottom 35 Lovely Candy |
These glosses are available in 10 colours, for a range that is perfect for all seasons.
Among the trendiest shades for the new summer season, the beautiful nude n°10 Pristine Nude stands out.
The color n° 65 Lustrous Plum, on the other hand, is very reminiscent of the very famous Clinique shade Black Honey, so much so that the product can be considered a dupe of it.
The sponge applicator helps to pick up the right amount of product to spread on the lips, without excess and smudges. The application is simple and immediate.
These glosses are beautiful both worn alone and to accentuate lipsticks.
Rajan Tolomei, International Make up Artist of Max Factor, comments, "While traditional tinted lip balms provide nourishment at the expense of shine and color, Max Factor Colour Elixir Gloss offers the convenience of a balm combined with a range of intense colors. And there's more: the shine is that of a gloss to fully define and enhance the lips."
The feeling you get when wearing these glosses is really special because they leave your lips hydrated for several hours, just like if you had a cocoa butter. They are not sticky but definitely comfortable.
The duration is very good and the product remains unchanged (without drinking or eating) even for more than an hour.
Lip Finish Lip Colour
17,95 €
Lip Finity is one of Max Factor's best-selling lipsticks thanks to its extreme long-lasting effect on the lips. The available shades become 11, with a special formulation designed to last all day on the lips without chapping.
The key shade for the new season is definitely the nude n° 006 Always Delicate, a color specifically designed to look good on all skin tones.
Making their backstage debut at the sspun by Victoria Beckham SS14, Pat McGrath, Max Factor Global Creative Design Director, created the models' lip makeup with the new Lipfinity Lip Colour in the shade Always Delicate.
Pat says: “Women often complain about not being able to find the right nude shade and struggle to find the right shade of color, that doesn't look too 'artificial' and that lasts as long as possible on the lips. The New Lipfinity Lip Colour in Always Delicate represents the idea of refined perfection; it offers a delicate balance between the nude effect and the color; it is a soft, creamy and contemporary shade, with the exceptional ability to last a long time on the lips.. "
Lip Finity are very popular because they stay on the lips in an extreme way, they do not move all day but at the same time it is possible to apply a moisturizing and glossy balm on top of the product. The color therefore remains bright and vibrant for hours and hours.
The application is very simple. On clean lips without traces of lip balm, apply a light layer of liquid lipstick; wait a minute for the color to dry and then apply the balm. The balm provided is both hydrating and has an ultra-ludic finish.
Thanks to its special intelligent formulation, Lip Finity is a no-transfer lipstick, so it won't stain anything, not food, not glasses, not t-shirts!
To remove the product you need a two-phase makeup remover or an oily cleanser and… I'll tell you… at the end of the day I had a lot of trouble removing the product!
The duration is therefore exceptional, obviously at the end of the day the base color will no longer be uniform as when just applied, especially in the center of the lips; the result is still wearable without problems.
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| 006 Always Delicate |
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| 215 Constantly Dreamy |
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| 335 Just in Love |
