Last update:
28 May 2024
di Elisa Branda
L'Oreal Paris unveiled its latest technological innovations in the field of beauty during the fair Viva Technology in Paris, reaffirming its commitment to personalized, inclusive and responsible beauty. The multinational beauty company, known for pioneering the use of technology in the cosmetics sector, will present a series of cutting-edge innovations, such as a technology platform that realistically reproduces human skin for scientific research and product testing, and a laboratory of beauty content powered by Generative AI called Creaitech, designed to increase creativity.
Realistic Human Skin Technology
One of the main innovations that L'Oréal presented at Viva Technology is one technological platform that realistically reproduces human skin. This advanced system will be used for scientific research and product testing, representing a significant step towards the abolition of animal testing. This technology, which mimics the vast diversity of human skin, including conditions such as eczema e acne, as well as the ability to tan and heal from wounds, was developed in collaboration with startups and research institutions globally.
The aim is to improve product testing standards and avoid animal testing, a commitment L'Oréal has made since 1989.
Creaitech: Beauty Content Laboratory with Generative AI
The Creaitech advanced laboratory was another focal point of the fair. This innovative space is dedicated to safe experimentation withGenerative AI, allowing L'Oréal to climb the creating brand-compliant and localized content for its 37 beauty brands. Creaitech not only facilitates content production, but also serves as an educational platform for L'Oréal marketers, improving their skills in the latest creative technologies.
Personal Beauty Assistant Powered by AI
Another innovation presented by L'Oréal Paris at Viva Technology is Beauty Genius, a personal beauty assistant powered by Generative AI, which offers users personalized diagnoses and recommendations 24/24. This cutting-edge tool allows consumers to learn everything about beauty in an easy and accessible way.
Statements from L'Oréal executives
Barbara Lavernos, Deputy CEO of L'Oréal and Head of Research, Innovation and Technology, said: “Having pioneered the beauty technology industry for years, we firmly believe that technology can push the boundaries of what is possible to improve women's lives. people all over the world.” Lavernos further added: “This week at VivaTech, along with other breakthrough innovations, we are introducing Skin Technology by L'Oréal: a new bioprinted skin that more closely mimics real human skin and opens up exciting possibilities for researchers in the cosmetics and healthcare.”
Asmita Dubey, Chief Digital and Marketing Officer at L'Oréal, said: “With human creativity, technology is at its best, giving people a powerful tool for self- and brand-expression. Our Creaitech AI Generativa beauty content lab is a testament to what a human hand and an AI tool can accomplish together in terms of creativity.”
Collaboration with Meta and the New Codes of Beauty Program
L'Oréal is collaborating with Meta on the New Codes of Beauty Creator Program to empower the next generation of 3D, AR and AI creators and explore new creative horizons in beauty. Collaborations with a team of 30 creators have been forged across the group's brands, including L'Oréal Paris, Lancôme and La Roche-Posay, with Kérastase among the first to use this personalized service in the content creation process.
Diagnostic Tools for Hair and Skin
L'Oréal Professionnel has developed My Hair [iD] Hair Reader, The first group hair color analyzer powered by AI. Using ultra-precise optics, this tool studies hair health and measures color, including percentage of gray hair, fiber diameter and density, offering consumers personalized coloring.
Kiehl's Derma-Reader is another analysis tool that evaluates customers' skin using clinical imaging technology, measuring over 11 skin attributes both on the surface and under the skin and recommending appropriate ingredients, lifestyle tips and daily skin care routine.
AirLight Pro: Innovation in Hair Care
In the hair department, the drying tool AirLight Pro combines infrared light with high speed wind, providing, according to the company, better hair quality. This revolutionary technological combination promises to significantly improve hair health during the drying process.
Sustainable Initiatives
L'Oréal will also highlight its commitment to sustainability, working with three partners to evaluate the CO2 emissions generated by its digital activities and identify levers to reduce their environmental impact. These partners include Impact+, a French Sustaintech startup that measures the carbon footprint of the group's digital media; Fruggr, another French startup that measures the carbon footprint of the website, and Adgreen, which measures the baseline carbon footprint of the company's content productions, so that preventive actions can be taken to reduce the impact.
Conclusion – L'Oréal Paris Viva Technology
L'Oréal continues to demonstrate its commitment to personalized, inclusive and responsible beauty through its technological innovations presented at Viva Technology 2024. With the launch of advanced technologies such as the human skin platform, the Creaitech beauty content laboratory and the Beauty Genius personal beauty assistant, the company positions itself at the forefront of the cosmetics industry, improving the lives of people all over the world. L'Oréal's sustainability initiative is a further step towards a greener and more sustainable future, consolidating its role as a leader in technological innovation for beauty.
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