“Winter arrives and even the skin needs to be more protected and cared for: the intense cold and the wind are treacherous, but also heating in homes, excessively hot showers and baths or the tendency to drink less water can alter the natural balance and make it drier and more dehydrated.
Yet, the skin is thirsty, even in winter! Let's not forget it.

For this reason ISDIN, an international company leader in dermatology and n.1 in the hydration market in the Italian Pharmacy Channel*, has created UREA ISDIN®, a masterfully formulated molecule which, starting from urea, the active substance present in our body, enhances its properties. Urea, in fact, reduces water loss through the skin, helping to maintain optimal hydration levels and promoting cell renewal and natural exfoliation. At high concentrations its action is enhanced, creating a hydrating exfoliation. As, UREA ISDIN® improves skin barrier function, immune system and skin elasticity by stimulating collagen.
From innovation UREA ISDIN® the line was born Ureadin: intense and prolonged hydration for soft and velvety skin.
Ureadin Bath Gel
- Soap-free gel that respects the skin barrier
- It cleanses effectively without damaging the integrity of the skin thanks to its...
- Moisturizing, it respects the skin barrier thanks to its 5% Urea content...

It starts with a delicate and silky hydrating bath gel: Ureadin Bath Gel Without soap, it cleanses effectively without damaging the integrity of the skin thanks to its formula with emollients. Improves skin hydration in 21 days. Contains 5% ISDIN Urea and Lactic Acid.
Ureadin Lotion 10
- Gives prolonged relief to the skin.
- Suitable for dry skin that needs greater hydration
- Immediate and prolonged hydration thanks to the presence of ISDIN Urea at...

We continue with thorough hydration immediately after the shower or bath thanks to a fluid and light body lotion to be applied with a massage from bottom to top: it is Ureadin Lotion 10, the hydrating body lotion for the daily care of dry skin. Formulated with 10% ISDIN Urea, Ureadin Lotion 10 provides immediate and long-lasting hydration. Its daily use helps relieve skin dryness and stimulate the renewal of the superficial layers of the skin. Its light texture absorbs quickly, guaranteeing elasticity and firmness of the skin and 24 hours of hydration.
ISDIN Lip Repair
- Lip repairer with Hyaluronic Acid.
- Protects and repairs the lips, nose and perioral area
- Reduces local irritation thanks to Bisabolol.
- Lip balm in a jar with hyaluronic acid; protects and repairs lips, nose and...
- Calms irritations thanks to Bisabolol; hydrates and nourishes deeply;...
- Apply to lips, nose and perioral area whenever you feel the need
- Lapiz Labial Isdin Reparador Ac Hialu 4G

But if the cold does not benefit the skin of the body, the lips which are devoid of protective cells, sebum and keratin, are even more exposed to the danger of drying out, cracking or becoming inflamed. The solution is ISDIN Lip Repair, the line of lip repairers formulated to protect the lips, nose and perioral area, helping to relieve irritation and dryness and giving a quick sensation of relief. The three different formats (stick, fluid and balm) adapt to all preferences and needs. Thanks to the formulation with hyaluronic acid, vitamin E and shea butter, they restore deep hydration, nourishment and softness from the first application. When your skin is thirsty, ISDIN responds: a silky body and velvet lips in just a few beauty routine gestures.

*IQVIA – Italian Pharmacy Channel. Segment 82F1C Milks and Lotions. Value sales UREADIN ULTRA 10 LOTION 400 ML. TAM 02/2020″



