Last update:
15 December 2025
di Elisa Branda
Pupa enriches its lip make-up line with new ones I'M Matt, or a special line of lipsticks from absolute matte finish and from pure and intense color.
I'M Matt: Pupa Matte Lipsticks
The new Pupa matte lipsticks come with a 100% matte velvety finish and a wearability that guarantees comfort and hydration. Lips have always been the protagonists of makeup, and Pupa knows how to enhance them to the max by following the current trends. But also discover: Pupa I'M Metallic | Review and Swatches.
The lipstick with a matte finish guarantees a sophisticated and elegant look, dressing the lips in a full and intense color.
I'M Matt is a sensorial product that glides easily on the lips without weighing them down or drying them, furthermore it gives an intense and long-lasting color that remains unchanged for hours.
beauty tip: for an even more precise result, apply the lipstick after defining the contour with a transparent or matching pencil.
I'M Matt: The Formula
The new Pupa matte lipsticks are made with an innovative formula with extraordinary performance.
La writing è absolute and immediate, guaranteed by the high concentration of pigments and lacquers. They are also present special waxes that make the product comfortable and smooth, elastic and at the same time light.
The formula is also enriched with Wild Mango Butter with strong emollient and hydrating properties.
The key ingredients
- High concentration of pigments and lacquers
It guarantees immediate writing and full colour from the first coat. - Elastic and light waxes
They make the lipstick smooth, comfortable and never heavy on the lips. - Wild Mango Butter
An emollient and nourishing ingredient, it helps keep lips soft and hydrated even with a matte finish.
The result is a lipstick that it doesn't pull, does not excessively highlight cuticles and maintains a good level of comfort throughout the day.
I'M Matt: The Colors
The new I'M Matt line is particularly rich in proposals. To make it easier to choose your favorite shade, Pupa has divided the range of lipsticks into 4 color lines:
- I'M Chic – beige, nude colors
- I'M Cool – pink colours
- I'M Eccentric – intense colors on fuchsia, purple and wine
- I'M Iconic – colors ranging from red to magenta
Let's discover all the shades in detail.
I'M Chic
Nude and beige shades, ideal for:
- daily make-up
- minimal and sophisticated looks
- those who love the "well-groomed but natural lips" effect
I'M Cool
Delicate, pink colors, perfect for:
- light and medium complexions
- fresh and romantic looks
- elegant daytime makeup
I'M Eccentric
Intense shades such as fuchsia, purple and burgundy, designed for:
- who loves to dare with color
- creative and characterful make-up
- evening and statement looks
I'M Iconic
The red and magenta family, timeless and versatile:
- from classic red to more modern red
- ideal for leading lips
- perfect for special occasions
How to choose the right lipstick shade based on your skin tone
Choosing the right lipstick doesn't just mean following trends: the perfect color is the one that harmonizes with the skin undertone, illuminates the face and enhances the overall makeup look. The line I'M Matt Pupa, with its well-defined color families, makes this choice much easier.
The first step is to understand what type of skin tone do you have?.
Light complexion
Light skin tends to look good with soft, bright, and not-too-dark colors that don't create excessive contrast.
Recommended colors:
- rosy nudes
- light beige
- cool or powdery pinks
- soft mauve
From the line I'M Matt they are perfect
- the colors of the family I'M Chic clearer
- the shades I'M Cool rosé
Extra tipIf you have very fair skin, avoid warm or brown nudes that can dull your complexion.
Medium complexion
It is the most versatile complexion: it can allow for both delicate colors and more intense shades, depending on the look and undertone.
Recommended colors:
- nude beige and caramel
- medium pink
- extinct coral
- classic reds
From the line I'M Matt they work very well:
- I'M Chic (nude beige)
- I'M Cool (pink)
- I'M Iconic (balanced reds)
Extra tip: if your complexion is medium but tends towards warm, choose nudes with a hint of peach or slightly orange red lipsticks.
Olive complexion
Olive skin often has a green or yellow undertone that is enhanced by intense, bold colors.
Recommended colors:
- dark mauve
- marc
- cold fuchsias
- ruby red
The ideal families are:
- I'M Eccentric
- I'M Iconic in the deeper versions
Extra tip: avoid very light nudes or cold pinks, which can make the complexion appear dull.
Dark complexion
Dark skin tones are enhanced by full, saturated colors, which stand out beautifully without hardening the features.
Recommended colors:
- Bordeaux
- plum
- intense fuchsia
- dark red
- magenta
Perfect:
- I'M Eccentric
- I'M Iconic in the most decisive shades
Extra tipNudes can also work, but it's better to choose warmer or deeper shades, never too light.
How to choose based on skin undertone
If you want to go a step further, also consider the undertone:
- Warm undertone → choose nude beige, peach, coral, orange reds
- Cool undertone → pink, mauve, fuchsia, red, blue
- Neutral undertone → you can range across all I'M Matt families
Who are I'M Matt lipsticks recommended for?
This line is ideal for:
- who loves the elegant matte finish
- who is looking for a lipstick writing but comfortable
- who wants one good durability without dryness
- who wants a wide and well-organized color range
- those who love lip makeup as a central element of their look
Conclusion
With I'M Matt, Pupa offers a complete, modern and well-balanced line of matte lipsticks, capable of combining intense color, comfort and versatilityA range designed to complement every style, from everyday nude to iconic red, without sacrificing the quality of the formula.
A great choice for those who love matte lipstick but don't want to compromise on comfort.
I'M Matt Matte Lipsticks Pupa: Price and Availability
The new Pupa matte lipsticks will be available in perfumeries and dealer stores starting from mid-November 2017. You can also find them in stores such as Caddy, Tigotà, Acqua e Sapone and similar.
The recommended retail price is € 15,50.
Do you like the new shades of Pupa matte lipsticks?
