Last update:
9 July 2022
di Elisa Branda
From the genius of two Tuscan entrepreneurs, a new cosmetic line has been in production since 2008 that respects the environment, the territory and health: it is First Pressing of Idea Toscana, the first non-food cosmetic line to have had Ministry of Agricultural Policies the PGI mark (protected geographical indication) as it is entirely made with Organic Tuscan Extra Virgin Olive Oil “IGP”.
Antonio Pieri and Ludovico Martelli, are the pioneers of an unprecedented challenge in these months of crisis: with a cosmetics line and a strong idea they have conquered various countries around the world.Actively collaborating with the Consortium for the Protection of Tuscan Extra Virgin Olive Oil PGI, an essential partner of the project, has 11 thousand associated companies at their disposal every year, including over 500 bottlers, almost 400 oil mills and 6 million registered plants, that is the brand Toscana in the world. With the "squeezing" of November 2007, at the beginning of 2008, it was possible to produce the "Prima Spremitura".
Very often in hotels you find products made with less than recommended ingredients, so finding a line based on Extra Virgin Olive Oil is not an everyday occurrence.
First of all, the presentation is certainly impressive, with meticulous attention to detail. Guests receive a themed cardboard box containing all the products they need for a relaxing and beauty experience.
It has a delicate, entirely plant-based formula, created by saponifying premium vegetable oils. Its white color is obtained naturally, without the use of optical brighteners such as titanium dioxide.
gel douche - 30ml
Excellent formulation, with the presence of Organic “Toscano PGI” Extra Virgin Olive Oil which makes the product gentle on all skin types.
Body cream - 30ml
A special cream with precious and hydrating ingredients. It has a rich texture, absorbs after a brief massage, and leaves skin pleasantly soft all day long.
It is ideal for all skin types but especially for very dry skin. It contains Organic “Toscano PGI” Extra Virgin Olive Oil, Shea Butter and glycerin.
It leaves the skin very elastic, an ideal treatment after bathing.
We almost always find soap and shower gel among our toiletries, but hand cream is hard to find! As always, the formula is excellent, with natural ingredients that are valuable for our well-being. The product has a delicate texture and absorbs quickly, leaving hands dry and non-greasy.
The mini size is great to keep in your purse.
Normalizing Shampoo - 30ml
Choosing a quality amenity kit says a lot about the care the hotel has for its guests, pampering them in every aspect, from the room, to the food, to the beauty products!
This looks like a lovely brand.