Last update:
8th November 2025
di Elisa Branda
Gucci expands its iconic makeup line with a new limited edition dedicated to Flora Collection Autumn 2022, introducing a special version of the famous Rouge De Beauté Brillant in tone 208 They Met in ArgentinaAn elegant, ultra-bright lipstick-balm rich in skincare active ingredients, designed to enhance lips with a natural yet seductive effect.
The exit takes place simultaneously with the Gucci Gorgeous Flora eyeshadow palette, for a complete look inspired by the romantic and dreamy charm of the Maison's floral prints.
Gucci Rouge De Beauté Brillant Flora Lipstick They Met in Argentina
The Gucci Rouge De Beauté Brillant Flora Lipstick is offered in a limited edition in the nude color 208 They Met in Argentina, one of the brand's most loved. A neutral colour, a mix of pink and nude, suitable for all skin tones.
The peculiarity of the Rouge De Beauté Brillant Flora lipstick is that it is a cross between a makeup product and a treatment balm.


208 They Met in Argentina: the Maison's most beloved nude
The shade They Met in Argentina (208) It is one of the brand's best-selling shades: a warm, buildable pink nude that adapts to any skin tone – from light and porcelain to Mediterranean and darker skin.
It's the classic "my lips but better" by Gucci: elegant, sophisticated, never banal.
✔ Perfect for an everyday look
✔ Also ideal as a bridal lipstick
✔ It easily matches with nude, copper, bronze, gold eye makeup, but also intense smokey eyes
Features
The lipstick comes with a soft and creamy texture and a super bright finish with a volumizing effect. Soft and comfortable, enveloping and hydrating, it helps make lips appear smoother and fuller.
The scent is flowery and delicate.
A hybrid between lipstick and lip treatment
Rouge De Beauté Brillant is a hybrid formula halfway between makeup and skincare: combines the shine of a sheer lipstick with the nourishing comfort of a high-end lip balm.
Effect on the lips
- bright mirror finish
- optical plumping effect (natural plump, no tingling)
- smooths fine lines
- gives immediate softness + prolonged hydration
The texture is buttery, creamy, melting, but it doesn't stick and doesn't slip out of the lip contour.
The formula
The lipstick-balm formula is enriched with precious nourishing and emollient ingredients, capable of ensuring comfort while wearing. Among the main ingredients we find theBlack Rose Oil, Peony Oil and Jojoba Oil. The whole thing is also infused with Shea Butter nutritious e Hyaluronic acid plumping.
| Ingredients | Action |
|---|---|
| Black Rose Oil | antioxidant, elasticizing |
| Peony Oil | emollient and soothing |
| Jojoba oil | protects and strengthens the skin barrier |
| Shea Butter | nourishing and plumping |
| Hyaluronic acid | deeply hydrates, immediate volume effect |
✔ Clean-inspired and vegan-friendly formula
✔ Suitable for dry or lined lips
✔ With a delicate floral fragrance, typical of Gucci Beauty
Ingredients – Inci: DIISOSTEARYL MALATE, HYDROGENATED POLYISOBUTENE, VP/HEXADECENE COPOLYMER, SYNTHETIC WAX, OZOKERITE, OCTYLDODECYL STEAROYL STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PENTAERYTHRITYL TETRAISOSTEARATE, TOCOPHERYL ACETATE, RICINUS COMMUNIS (CASTOR) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, PARFUM/FRAGRANCE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, SODIUM HYALURONATE, HYDROGENATED CASTOR OIL, ALPHA-ISOMETHYL IONONE, PAEONIA OFFICINALIS FLOWER EXTRACT, ROSA HYBRID FLOWER EXTRACT, LINALOOL, BENZYL SALICYLATE, CITRONELLOL, TERPINEOL, TOCOPHEROL, [MAY CONTAIN/PEUT CONTENIR/+/-: TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), RED 28 LAKE (CI 45410), IRON OXIDES (CI 77491, CI 77492, CI 77499)].
Packaging
The lipstick is housed in a luxurious golden packaging with a pink cap decorated with the Maison's flora motif. The angled shape of the stick allows for simple and quick application.
- Gold metal frame with engraved logo
- powder pink cap with Flora Heritage Gucci print
- shaped stick for precise application even without a brush
It's a jewel-like lipstick, perfect for displaying on a vanity or photographing for a flatlay.
The Looks created with Gucci Rouge De Beauté Brillant Flora
Let's see together the looks created with Gucci They Met lipstick in Argentina.
The color changes based on the pH of the lips and the amount applied:
- 1 coat → luminous balm effect, natural nude
- 2-3 coats → full color, plump and glamorous lips
My opinion
I haven't had the chance to personally test this lipstick yet, but knowing both the quality of the Rouge De Beauté Brillant line and Gucci Beauty's formulation philosophy well, I can already have a pretty good idea of what to expect.
“They Met in Argentina” is a shade that I've always considered one of the brand's most successful nudes: not too light, not too brown, not too pink. It's the kind of color that it always works, both on minimal daytime makeup and on intense smoky evening makeup.
I'm also very intrigued by the “hybrid” concept of the product: not a simple sheer lipstick but a balm-treatment with real skincare active ingredients (hyaluronic acid, shea butter, botanical oils), therefore ideal for those who want an elegant effect but also visibly softer and plumper lips over time.
I consider it a lipstick from collection, not just to wear:
✔ amazing pack
✔ universal shade
✔ treatment formula to be used also in place of the classic lip balm
✔ perfect for those who love luminous finishes and don't like drying matte textures
If I decide to purchase it, I will update this section with real photos, swatches and my full review after testing it on my lips.
Where to buy
Gucci Rouge De Beauté Brillant Flora is already available online for example on the Selfridges website (36,00 Pounds – BUY HERE) and should soon arrive on Sephora Italia in this page.
Price €45,00 (originally from 2022) – price updated to 2025 €52 – BUY HERE)











