Last update:
2 December 2022
di Elisa Branda
Pantone has just announced what the color of the year 2023 will be and it is the new PANTONE 18-1750 Long live Magenta. Let's find out all the details together!
Pantone Color 2023 Viva Magenta
Pantone amazes everyone by launching as the color of the year 2023 a nuance as intense as it is unconventional, dedicated precisely to the historical period we are living in. The new Pantone 2023 color is called Long live Magenta and it is a particularly intense shade that will dominate the various beauty, fashion, furniture and tech sectors, but not only throughout 2023. But don't miss the special on Spring Summer 2023 Fashion Trend Colors.
It is a color that has a strong and lively personality, inspires vigor and strength, bringing with it all the shades of reds, creating a decidedly lively, courageous and fearless nuance. Viva Magenta is a button color which recalls the very nature of life as well as an elusive rebellious spirit. In particular, the PANTONE 18-1750 Viva Magenta shade is inspired by cochineal red, a natural dye used since ancient times.
Thanks to the launch of this new shade, Pantone is also able to experiment with the world of Artificial Intelligence by creating the "The Magentaverse" project available to the public for the first time. This project was created in collaboration with a leading company in the field of multimedia technologies, namely Artechouse. Thanks to the world of the Metaverse it will therefore be possible to immerse ourselves in a series of multi-sensory experiences that will transport us directly into the lively world of Viva Magenta.
How to Match Pantone Color 2023 Viva Magenta
Pantone's suggestions for combining Viva Magenta are different and all decidedly accessible. One of the strengths of this color is that it is a cross between a warm color and a colder nuance so it is also suitable for all skin types. It can therefore be worn with more glacial but also warm colors, always giving beautiful combinations. However, there is one color that particularly highlights the beauty of Viva Magenta and it is White!
What do you think of the new Pantone 2023 color? Do you like the shade proposed? If you like, you can let me know your impressions in the comments. Thanks for reading the article!
