Last update:
7 September 2022
di Elisa Branda
Warm and enveloping, bright but gentle, Living Color is the new Pantone color 2019 or the point of reference for all fashion collections, fashion, make up, furniture, design and much more.
Pantone Color 2019 | Living Coral Pantone 16-1546
Living coral it's a color that "…brings comfort and makes us feel good. We want to play, to be light-hearted“, he explains Laurie Pressman, vice president of Pantone.
The story of the color of the year
The launch of the color of the year began in 2000 as a real marketing strategy, created by a company that bases its work on color. Since then, every year the announcement of the “color of the year” has become more and more anticipated as it is particularly important in all sectors.
The search for the color of the year lasts for about 9 months, during which a special team of 20 people try to take a “color snapshot” of today's society. The chosen color thus becomes a real state of mind, a portrait of the mood of the moment.
The color of the year for 2018 wasUltraviolet, in 2016 two colours were the protagonists, the Rose Quartz and Blue Serenity.
Living Coral Meaning
Living Coral is an intense and vibrant color, joyful, bright and delicate at the same time. It recalls coral reefs, sunny beaches, the heat of the sun on summer days. It is a color that is part of nature and at the same time recalls modern life and social media with intense colors.
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Living Coral Pantone 16-1546 it's a color warm orange with golden undertones. An intense and lively color that can also be gentle and reminiscent of pastel shades.
Soon we will be able to admire this splendid shade in all its beauty through make up collections, fashion lines, jewellery and design!
