Last update:
11 February 2026
di Elisa Branda
In the last years the hair care has followed a very clear direction: we are no longer talking just about colour or just about treatment, but about hybrid products, capable of improving the aesthetic appearance of hair while respecting and supporting its structure. This is the context in which Olia Gloss, the new coloring mask from Garnier, designed for revive color, improve brightness and give an immediate glossy effect, without the commitment of traditional coloring.
Olia Gloss was born as Bonding Color Mask, a colored mask that works both on the color reflection and on the hair fiber, giving hair a healthier, shinier and more well-groomed appearance, in just 10 minutes.
What is Garnier Olia Gloss and why is it different from traditional toning masks?
Unlike traditional highlighting masks, Olia Gloss doesn't just deposit pigments on the hair. The formula is designed to combine cosmetic action and treatment, with a nourishing base enriched with natural oils which help improve the surface of the fibre.
The promised result is an effect “mirror shine”, with hair that appears:
- brighter
- softer
- visually healthier
- with a more vibrant and uniform color
All this without lightening, without oxidation and without permanently altering the starting colour.
Bonding Effect: What It Really Means
The term bonding, increasingly present in haircare products, indicates a targeted action improve the cohesion and compactness of the hair fiber, especially in hair stressed by coloring, heat and chemical treatments.
In the case of Olia Gloss, the bonding effect translates into:
- visually more disciplined hair
- smoother surface
- better light reflection
- sensation of regenerated and less dull hair
This is not a deep reconstructive treatment, but a intelligent cosmetic intervention, designed to immediately improve the appearance of hair and keep it more beautiful between treatments.
A formula rich in oils and cosmetic active ingredients
The heart of the Olia Gloss formula is a conditioning and nourishing base, which makes the mask pleasant to apply and easy to distribute.
Among the key ingredients we find:
- Sunflower oil, emollient and protective
- Shea butter, nourishing and smoothing
- Camellia oil, known to give softness and shine
- Vitamin E, with antioxidant function
I direct pigments (HC and Basic dyes) gently settle on the fiber, reviving color without damaging the hair. The creamy texture envelops the hair and makes it instantly silkier when rinsed out.
Ingredients – Inci: 1268737 A5 – INGREDIENTS: AQUA / WATER, CETEARYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, ISOPROPYL MYRISTATE, CETYL ESTERS • PARFUM / FRAGRANCE • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • HC BLUE NO. 2 • TOCOPHEROL • SODIUM CHLORIDE • SALICYLIC ACID • CAMELLIA OLEIFERA SEED OIL • BENZYL ALCOHOL • CAPRYLYL GLYCOL • TARTARIC ACID • BASIC BROWN 17 • BASIC YELLOW 57 • BASIC RED 51 • TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES (FIL Z70076788/1).
What hair is it designed for?
One of the most interesting aspects of Olia Gloss is its versatilityIt is indicated for:
- coloured hair, to revive reflections and brightness
- natural hair, to intensify the color and give shine
It is particularly suitable for hair:
- dull
- extinguished
- stressed
- who need an immediate aesthetic boost
It can also be used as an “event” treatment, to make hair more beautiful and shiny in a short time.
How to use Olia Gloss in your hair routine
It is quick and easy to use and is designed to be easily integrated into your haircare routine:
Apply to damp hair after shampooing, distributing it evenly along lengths and ends.
The exposure time is about 10 minutes, sufficient to allow the pigments and active ingredients to work.
After rinsing, hair immediately appears shinier, softer and more manageable.
The declared glossy effect can last up to 72 hours, making Olia Gloss a practical solution for keeping hair beautiful between washes.
Garnier Olia Gloss Anti-Yellow Toning Mask – Scandi Blonde
This shade is designed for those with light or naturally blonde hair and who want neutralize unwanted yellow elements, giving a cool, bright reflection. Scandi Blonde is perfect for those who love clean, soft, and modern blondes with an intense, instant shine.
Key Features:
- cold and bright tone
- suitable for natural or bleached light hair
- helps even out faded tone
Coloring Mask – Old Money Blonde
Old Money Blonde is the shade that is suitable for those who love blond with a natural and sophisticated shade, without being too light or too yellowish. It is designed for those who want a color refined and multidimensional, with reflections that seem illuminated by light.
Key elements:
- natural look and full of depth
- perfect for medium and bright blondes
- extra shine effect
Coloring Mask – Cowboy Copper
For those who love light brown hair or hair with copper highlights, Cowboy Copper brings a shade warm and envelopingThis shade is ideal for livening up dull hair, adding highlights that capture the light and increase the perception of movement and dimension in the color.
What to expect:
- intense copper reflections
- deep brilliance
- perfect for those who want a visible but not too demanding touch of color
Coloring Mask – Expensive Brunette
Expensive Brunette is designed for brown hair who wants enrich the range of natural reflections, without dramatic transformations. This shade enhances brown hair with rich, deep tones, creating a very elegant and silky glossy effect.
Aesthetic advantages:
- increased color depth
- intense light reflections
- perfect for those who want a well-groomed and shiny brown
Frequency of use and realistic results
Like all intensive masks, Olia Gloss can be used regularly or occasionally, based on your color and hair care needs. A weekly mask can help maintain vibrant color, while occasional applications can provide a boost of shine before special events or important outings.
It is important to remember that the color effect of Olia Gloss is temporary and delicate, ideal for intensifying and livening up highlights without profoundly altering the hair's chromatic base.
Does it cover gray hair?
Here's the question everyone is asking: Does Garnier Olia Gloss Color Mask cover gray hair?
However, we must keep in mind that Olia gloss is not a hair dye but is more similar to:
- polishing treatment
- light toning mask
- product to revive color and highlights
It is not meant to cover whites why:
- donate only one delicate nuance
- revives and brightens existing color
- improves softness and shine
Practically:
- it can slightly “camouflage” some whites if they are very few
- ma it doesn't really cover them
So you may notice a light coverage if you have a few sporadic gray hairs here and there, but it won't cover gray roots or a lot of gray hairs. If you want a product that covers gray hair, you should opt for the Garnier Olia dye.
A new way to experience color at home
With Olia Gloss, Garnier offers a more fluid and contemporary approach to color: fewer constraints, more treatment, more freedomIt's a product designed for those who want to take care of their hair without stressing it, playing with highlights and brightness in a simple and reversible way.
An interesting idea for those who love to change, enhance and keep their hair always well-groomed, even between one color and the next.
Where to buy, price and format
Price €12,70 – 150 ml format
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I'll definitely try them; Garnier hair products are always excellent! I also find these kinds of colored masks useful because they revive the color even for those who don't dye their hair but still want more vibrant highlights. I'd like to mix warm blonde with brown... who knows what would come of it... I'll try!
Yes, it doesn't cover gray hairs, but I've noticed that if you have a few gray hairs, it minimizes them with some colored highlights. Overall, the effect is natural and very luminous. I mixed the golden blonde and brown shades. I would have preferred a medium color because the brown is really dark, almost black. By mixing them, however, I got really shiny hair.