Victoria's Secret coffins it's the new fragrance Eau de Parfum designed with notes of musk and mandarins that combine with the chemistry of your skin for a completely personal and unique aroma.
The new 2022 Bare fragrance by Victoria's Secret
The new Eau de Parfum Bare by Victoria's Secret has been designed to transform into a unique and original perfume. Celebrate individuality and is defined by the brand as a fragrance that highlights the individuality of each person. Bare is composed to easily adapt to each person's chemical profile, recreating a unique fragrance for anyone who wears it.
Bare by Victoria's Secret is the first fragrance on the market to use the new Cryptosym technology. This particular technology is capable of codify perfume formulations preventing them from being replicated in the future. It is a system capable of preserving the uniqueness and originality of the fragrance.
The Olfactory Notes of Bare Victoria's Secret
The fragrance opens with the sparkling freshness of Mandarins from Madagascar and then softens with a dewy heart of petals Egyptian violet. Everything is accompanied by a warm and enveloping base given by Australian sandalwood.
This precious Floral musky mix it matches the chemistry of your body, giving a feeling of calm and natural safety.
The perfume is made with sustainably sourced ingredients as well as recycled materials.
Nathalie Benareau and Carlos Vinals, master perfumers of Symrise, are the noses who created this unique fragrance. The aim was to create a different perfume that at the same time managed to make each person feel unique and special.
Packaging and Advertising Campaign
Essential and very elegant, the fragrance pack features a soft and sinuous design that recalls the curves of the female body. The luxurious black cap, massive and heavy, contrasts with the transparency of the bottle for a minimal but effective design.
La marketing campaign sees the presentation of the bottle accompanied by several female faces. Each face is a different lifestyle, different habits, each face is individuality but all together they have something in common: being a woman and above all humanity.
The photos of the advertising campaign are the work of Zoe Ghertner with the coordination of Camilla Nickerson. An all-female team.
Bare Eau de Parfum will also be accompanied by other products from the same line such as the body lotion, the handbag roller perfume and the body mist.
Where to buy
Coffins by Victoria's Secret will be officially launched on August 23rd in the Galleria del Corso 4 boutique in Milan. We will find it in the brand's dealer stores as well as online, for example on Victoria Secret official website.
